Amanda R. Nelson

Senior UX/UI Design Contractor specializing in Enterprise UX/UI
(919) 671-2407 | | Linkedin

Lead UX Designer/IA

Fidelity Investments, LLC.
Durham, NC | December 2017 - Present
With a focus in finance and healthcare, I work with a team of brilliant business partners to brainstorm on content strategy in order to create an ideal, end-to-end customer experience. By being highly collaborative, we can develop the information architecture and interaction design for multiple projects based off of empathy for the user and a deep understanding of user-centered design while using agile methodologies to plan sprints for each quarter. Through user testing and working prototypes, we are able to take ownership and drive initiatives from concept through execution to invent simple, elegant solutions to complex challenges.

Senior UX/UI Design Contractor

Adverteased, LLC.
Rocky Mount, NC | October 2017 - Present
Specializing in Enterprise UX/UI design, I work hands-on throughout every stage of the process from- hosting client meetings and presenting daily progress to the client and/or team members for constant feedback to- the actual information architecture, user experience and visual design of the actual product. By detailing each component of the existing application and documenting the individual goals and pain points for each type of user, we can begin to identify what it will take to create an intuitive and robust experience rather than an average one. Using market research and real user stories, we can better understand the highs and lows for each scenario. After many iterations and brainstorming sessions, the visual design process can begin with a rapid prototyping of ideas and wireframes for each user flow. Getting a clickable prototype into early testing is the key to creating a successful agile working environment. During and throughout this phase, we can experiment with color, typography and style guides.

Senior UX/UI Designer

Intelligaia, LLC.
Durham, NC | October 2014 - October 2017
Ideating rough concepts and turning them into visual works of art was my passion at Intelligaia. Design thinking, rapid prototyping, and usability testing for complex issues within mobile, tablet, and desktop applications were are part of everyday life and I loved every minute of it! I would oversee multiple projects at a time while collaborating with clients and co-team members on a daily basis to ensure design vision was maintained, final markup was always compliant with brand standards, and deliverables were completed on time. Exploring new technologies, industry trends and technical innovation on a daily basis was always encouraged and expected design regimen. (NDA Protected)

Freelance Designer
Rocky Mount, NC | July 2012 - October 2014
Produced quality graphic, print and web design solutions for freelance clients throughout the USA. Specializing in responsive web and software application design, user experience, front-end visual solutions, and branding. Some clients include Boddie-Noell Enterprises, The Town of Wake Forest, Fujitsu America, Davenport Autopark, John's Gifts & Reproductions, Bootstrap Advisors and more!

Web Design Contractor

SAS Institute
Cary, NC | August 2012 - August 2013
Worked internally with the Corporate Creative team designing web pages and graphics for the SAS Corporate website, Technical Support website, and the Intranet. Developed and produced visual solutions including, but not limited to, web design, social media, and mobile application design. Constructed responsive and non-responsive web pages using HTML & CSS.

Web Designer

Bijur Delimon International
Morrisville, NC | October 2011 - August 2012
Responsible for generating artwork, presentations and graphics utilized in industrial-based sales and market expansion efforts. Provided timely feedback to supervisor, sales and marketing product managers on all aspects of the projects; including knowledge of competitive activities. Assisted in the development of trade show exhibits and affiliated company websites, including participation in ongoing dialogue with internal and external subcontractors and customers internationally. (NDA Protected)

Graphic Designer

IMP Designs, LLC.
Raleigh, NC | November 2008 - September 2011
Daily work in commercial web, print and branding design. Specialized in website design, icon development, and print production. Organized and prioritized up to ten or more projects at a time to meet the requirements of the job, at the standards of each brand's style guide while communicating directly with clients and marketing departments to discuss strategy, target audience and creative direction within the given timeline.

Lean & Agile Methodologies
Requirements Gathering
Information Architecture
User Personas, Stories & Flows
Sketching & Wireframing
UX & Interaction Design
Visual Design
Rapid Prototyping & Usability Testing
Style Guides & Redlining
HTML5, CSS3 & Javascript
Project Management

Adobe Illustrator CC 2018
Adobe Photoshop CC 2018
Adobe InDesign CC 2018
Adobe Experience Design CC (Beta)
Axure RP, Balsamiq, Koncept
Sketch & Invision Apps
Typeform, Optimizely & UserTesting
RealtimeBoard, MindManager
Jira, Trello, Basecamp & Github
Microsoft Office Products, etc.
Proficient on both Mac and PC devices


2014 | Presented an American Web Design Award for Indie Back Office website (Santa Monica, CA)
2014 | Presented an American Web Design Award for John's Gifts & Reproductions website (Rocky Mount, NC)
2014 | Presented an American Web Design Award for Stratagon, Inc. website (Charlotte, NC)
2013 | Presented an American Web Design Award for Hardeeā€™s Recruitment website (Rocky Mount, NC)
2012 | Featured in AutoInc. Magazine's Top 10 Automotive Repair Websites for Motorworks in Dekalb, IL
2010 | Icons Featured at Fujitsu / Microsoft Partnership Conference for Fujitsu Self-Checkout icons (San Antonio, TX)

School of Communication Arts | Raleigh, NC | September 2008
Associate in Applied Science in Digital Advertising & Design
Coursework in Print, Web, and Photography with a 3.45 GPA

Willing to commute daily to be onsite and/or travel when needed.
Remote work preferred, but not necessary (full-time or contract)
US Passport valid through 2026