Human Centered Design
I believe that empathy is the core of creating a great
user human experience. If you can clearly define what the user says, thinks, does and feels, only then, are you truly equipped with the information needed to conceive new and innovative ideas. Empathy is the unique ability that allows a person to set aside their own assumptions about the world in order to better understand and share the feelings of another. If empathy is the core of user experience, it is also the core of human interaction. Having the skill or ability to do something takes time and practice, therefore, we must think of it like a muscle that needs regular exercise. By spending more time interacting with each other and our environment, we can concept valuable solutions that are useful and usable.
Expertise & Focus
I lead creative teams to push the boundaries of what's possible. Together, we continue refining, simplifying and driving the UX design process. I work with team members, both collectively and individually, to identify and set the product strategy within attainable parameters. I value attention to detail, consistency of brand vision, and user satisfaction, (and not necessarily in that order). My mission is to promote an environment of self-awareness, where we can identify blind spots, overcome obstacles, and reach our true potential. I hope to inspire, encourage and support team members both emotionally and creatively.
2014 | American Web Design Award for Indie Back Office
2014 | American Web Design Award for John's Gifts & Reproductions
2014 | American Web Design Award for Stratagon, Inc.
2013 | American Web Design Award for Hardee’s Recruitment
2012 | AutoInc. Magazine's Top 10 Auto Repair Websites for Motorworks
2010 | Fujitsu / Microsoft Partner Conference for Self-Checkout Icons