Human Centered Design
I believe that empathy is the key to creating a great user human experience. Empathy is the unique ability that allows a person to set aside their own assumptions in order to better understand and share the feelings of another. Having the skill or ability to do something well takes time and practice. Therefore, we must think of it like a muscle that needs regular exercise. By spending more time interacting with each other and our environment, we can conceptualize solutions with a higher value and satisfaction.
Expertise & Focus
I lead creative teams to push the boundaries of what's possible. Together, we continue refining, simplifying and driving the UX design process. I work with team members, individually and as a team, to identify and set the product strategy within attainable parameters. I value attention to detail, consistency of brand vision, and user satisfaction, (and not necessarily in that order). My mission is to promote an environment of self-awareness, where we can identify blind spots, overcome obstacles, and reach our true potential.
CREATIVE DIRECTION
Calculation of Time & Cost Implications
Human Centered Design Strategy
Lean, Agile & Design Thinking Methods
Orchestration of Unified Design Vision
Peer-to-Peer Analysis & Collaboration
Training & Workshop Facilitation
UX COACHING
Counseling, Leadership and Interpersonal Skills
Inspire, Encourage and Motivate Design Teams
Personalization & Audience Segmentation
Provide Creative & Emotional Support
Reignite Collaboration & Communication
1:1 OKRs for Personalized Development
UX DESIGN
Conceptual Sketching & Wireframing
Information Organization & Architecture
Product Discovery, Definition & Clarification
Rapid Prototyping & Usability Testing
Research, Competitive Analytics & Insights
User Personas, Stories & Journey Mapping
UI DESIGN
Branding & Identity
Complex Data Visualization
High Attention to Detail & Visual Perfection
Unified Visual Synchronicity
Universal Design Systems
Streamlined Style Guides & Redlines
Design Tools
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe XD
Axure RP
Balsamiq
Figma
Invision App
Sketch
Webflow
WordPress CMS
UXPin
Other Tools
Basecamp
G Suite (Google Apps)
Github
Hubspot
Jira
Microsoft Office (Suite)
Optimizely
RealtimeBoard
Slack
SmartSheet
Trello
UserTesting
UXPressia