Human Centered Design
I believe that empathy is the key to creating a great
user human experience. Empathy is the unique ability that allows a person to set aside their own assumptions in order to better understand and share the feelings of another. Having the skill or ability to do something well takes time and practice. Therefore, we must think of it like a muscle that needs regular exercise. By spending more time interacting with each other and our environment, we can conceptualize solutions with a higher value and satisfaction.
Expertise & Focus
I lead creative teams to push the boundaries of what's possible. Together, we continue refining, simplifying and driving the UX design process. I work with team members, individually and as a team, to identify and set the product strategy within attainable parameters. I value attention to detail, consistency of brand vision, and user satisfaction, (and not necessarily in that order). My mission is to promote an environment of self-awareness, where we can identify blind spots, overcome obstacles, and reach our true potential.
Calculation of Time & Cost Implications
Human Centered Design Strategy
Lean, Agile & Design Thinking Methods
Counseling, Leadership and Interpersonal Skills
Inspire, Encourage and Motivate Design Teams
Personalization & Audience Segmentation
Conceptual Sketching & Wireframing
Information Organization & Architecture
Product Discovery, Definition & Clarification